• Andrea Frankenthal, Filmmaker & Blogger

What film can do for your business

Updated: Feb 12, 2019

Using film in your marketing and internal communications


By Andrea Frankenthal | 4 February 2019





Film can be a powerful and persuasive marketing tool that, made well, can be both entertaining and informative. Through clever story-telling and the use of captivating shots, reportage, animation, music, narrative, graphics and testimonials, it can stimulate emotions and promote understanding in a way that still images and written words alone cannot.


It can be used to focus and excite audiences at events, convert customers at point of sale, motivate employees, but it can also attract people to websites and be easily shared to target key influencers, or virally to a broad audience. Ultimately, however, just having an online film presence at all shows a company or brand to be up-to-date and digitally accessible.


Top 10 unique benefits of using film in marketing and internal communications. It can:


  1. bring your brand/service/issue to life by telling your story succinctly and projecting the enthusiasm and passion felt by the proponents or 3rd party endorsers

  2. feature human interest stories to exemplify an issue or a cause that may be difficult for people to understand or relate to

  3. add style, pace and visual poetry to your online brand image, and to what may be otherwise flat presentations

  4. raise the profile of a company spokesperson or a special initiative such as a Corporate Social Responsibility project

  5. focus and motivate employees in large companies around the company’s core values, company news or systems for roll out

  6. clearly demonstrate technical processes either for employee training purposes, or as product demonstrations for customers

  7. simplify complex subjects using dynamic graphics

  8. reach large audiences through viral sharing on social network sites

  9. achieve higher rankings for your website in search engines

  10. allow people to watch at their leisure by downloading and saving films for a more convenient time or repeat viewings


The supporting evidence for the power of using film in marketing campaigns is compelling;


  • embedding films in websites increase conversion rates by 80% (Unbounce)

  • viewers retain 95% of a message when they watch it in a film, compared to 10% when reading it in text (Wirebuzz)

  • before reading any text 60% of site visitors will watch a film if one is available (Single Grain)

  • films shared through social media achieve 1200% greater reach than text and images combined (Wordstream)

  • brands that use film marketing grow their year-over-year revenue 49% faster than brands that don’t(Wirebuzz)

  • Online film viewing has been increasing exponentially and by 2020 online films will make up more than 80% of all consumer internet traffic (85% in the US (Cisco).


Film is clearly now a vital tool in any marketing plan!


For more information on #filmproduction, #internalcommunications, #VideoMarketing #BroadcastPR, #PublicAwarenessCampaigns, and #CorporateSocialResponsibility contact andrea@brighterworld.co.uk

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